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Some 60 million American households need more life insurance, but only one in four will shop for life insurance over the next 12 months. Fewer still will actually buy the coverage they need.
Four in 10 people surveyed by LIMRA, a research organization for the financial services industry, say they would immediately have financial trouble if a primary wage earner died. About 30% would struggle with basic living expenses after several months.
Why so many underinsured? After all, LIMRA also found that while 85% believe life insurance is important, almost 19 million consumers were “stuck,” frozen into inaction because they don’t know what or how much to buy and how much it will cost.
If you’re confused about life insurance, start with what’s offered through your employer. This will provide a solid foundation at a good price. Next, work with a financial professional to learn which type of life insurance makes sense for you. Ask questions to understand how much insurance you need and the cost of different options. It may be more economical than you think, particularly at younger ages.
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